Top SMM Tools
#1 Buffer
What is it? Buffer is one of the most widely used software application that helps to schedule posts on 3 major social media platforms viz. Facebook, LinkedIn and Twitter.
What are the common uses? This tool primarily helps in managing multiple social media accounts at the same time, schedule the content in a short span of time from anywhere on the web.
#2 Hootsuite
What is it? Started in the year 2008, Hootsuite is a comprehensive social media publishing tool.
What are the common uses? Hootsuite basically helps to get free reports by email, send messages from a single platform, streamlining the posts and scheduling of the tweets as well.
#3 Facebook Power Editor
What is it? An inbuilt Facebook tool, Facebook Power Editor is useful for someone who is running more than one Facebook Ads Campaign. It is used to create target audiences and considered to be a great tool to create an image for your campaign.
What are the common uses? This tool works like Adword Editor and simplifies Facebook Ad Campaigns.
#4 Google Analytics
What is it? One of the most widely used website statistics service, Google Analytics, the basic version of which is free however, there the premium if chargeable for a certain amount of fee.
What are the common uses? This extensively used tool helps to generate and track detailed statistics of social media traffic on the website.
#5 Bitly
What is it? Bitty is a tool that is basically meant for shortening the URLs.
What are the common uses? This tool is used mainly to a great extent in the fields such as social networking, email, SMS etc. Moreover, this tool comes to the rescue of the companies that want to accelerate their brand awareness and track the marketing metrics.
#6 SocialMention
What is it? One of the popular Social Media Marketing tool, Social Mention enables the user to trace and measure the performance of a company, product etc.
What are the common uses? Social Mention is a free tool that analyses the data in detail and bifurcates it into 4 categories viz. Strength, Sentiment, Passion and Reach.
#7 TweetDeck
What is it? This tool is a social media management dashboard used for the complete management of Twitter which is one of the most used social media platform.
What are the common uses? TweetDeck is an exhaustively useful tool basically meant for scheduling & tracking the tweets.
#8 ShortStack
What is it? ShortStack is a campaign building tool, specifically used for Facebook.
What are the common uses? This tool readily helps to generate leads by running promotional contest, thus helps in increasing revenue.
#9 SocialOomph
What is it? SocialOomph is a social media marketing tool that enables to get Twitter keywords’ alerts on mail.
What are the common uses? A time-saving tool, SocialOomph helps to accelerate the traffic and increase the money flow.
#10 HowSociable
What is it? This is an extremely handy tool that allows the user to assess social media presence of his company as well as that of the competitor.
What are the common uses? The striking feature of this tool that sets it apart from the other social media marketing tools is that it displays scores for different social media platforms, thus allowing the user to focus on those social media platforms which need further development.
#11 ContactUs.com
What is it? This tool basically an online contact building form that adds contact forms to Facebook pages.
What are the common uses? ContactUs.com enables the user to generate leads and perform end-to-end engagement.
#12 Mention.com
What is it? Mention.com is a social media marketing tool that allows to see what is being said about the user’s company.
What are the common uses? This tools helps to analyse and quickly respond to the online presence.
#13 Topsy
What is it? Topsy is a social media analytics tracking tool.
What are the common uses? This tool helps the user to search the tweets by time & place and analyse the sentiments of every single tweet.
#14 Just Unfollow
What is it? Just Unfollow is an interesting social media marketing tool that enables the user to trace and find Twitter and Instagram followers.
What are the common uses? This tool is useful to those users who wish to get and expand their network on Twitter and Instagram by following the right set of people.
#15 Canva
What is it? Canva tool is meant for making simple designs, especially Facebook cover pages.
What are the common uses? Primarily, this tool is used to create designs viz. Facebook covers, posters, blog graphics, presentations, flyers etc.
#16 Tweet Archivist
What is it? This amazing tool helps to save the tweets before they disappear.
What are the common uses? Once the user activates Tweet Archivist, it is assured that the tweets do not get missed.
#17 Agora Pulse
What is it? Agora Plus lets you schedule content for Twitter, Facebook, and Instagram all in one place. Plus, Agora Pulse has dynamic reports for all three social networks. You can market content and run promotions from Agora as well.
EveryPost
What is it? EveryPost lets you curate visual content, schedule customised posts, and share content to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. This is useful for posting from your Android and iPhone devices.
#18 EveryPost
What is it? EveryPost lets you curate visual content, schedule customised posts, and share content to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. This is useful for posting from your Android and iPhone devices.
#19 Sprout Social
What is it? Sprout Social is the complete social media management tool for social media agencies because you can use this premium social media management tool for multiple Twitter and Facebook accounts.
#20 Crowd Booster
Crowd Booster is a social media analytics tool to help you optimise your social media marketing decisions. Instead of doing the analytics manually, get it automatically updated on a consistent basis. You can even create custom reports that can be useful for clients. Finally, use the reporting information to schedule Tweets for optimal times.
#21 IFTT
IFTTT is an automation tool that is simple and easy to use. You just select the recipe you want in order to market your business on Facebook, Twitter, and other social networks.
Choosing the right social media management tools for your business requires you to have a good understanding of what your needs are. While a lot of the programs here seem very cool, you might not need all the widgets and doo-dads to succeed.
Instead, your business needs to focus on which tools can improve what you are already doing on social media currently. When you do that, you have a much better chance of using the right social media management tool for your business.
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Which tool you think suits best for your business? Are there any other tools to be included in this list?
