Social Media Marketing vs. Digital Marketing

If you’re seriously thinking about your digital marketing strategies, no doubt you’ve considered using social media as an outlet, but what’s the difference between the two? The main difference between online marketing and social media is that social media is just one branch of digital marketing. A lot of business owners believe that if they’re engaging with social media they’re participating in digital marketing, but that’s not necessarily the case. In fact, an effective digital marketing campaign will combine several marketing methods.

What exactly is social media marketing?

“Social media” is a phrase that’s had the internet in a tither for the last several years. Successful social media platforms such as Facebook and Twitter have re-shaped how we socialize, interact with the rest of the world, and conduct our online shopping. They have also given rise to new social media outlets as well.

Social media is the term used to discuss platforms that aim to bring people with common interests together to share information. Some of the most popular platforms include Facebook, Twitter, Google+, Pinterest, Instagram, Tumblr, LinkedIn, and YouTube.

Beneficial of using social media marketing?

Though business owners rarely have time to master all social media outlets, you’ll find that there are several advantages of using social media to promote your online and offline products and services.

The first reason you should use social media is simple: it’s a quick and easy way to spread the word about your business. If you have a large following, you can post on Facebook or compose a tweet and your message will instantly be seen by thousands around the world. Thanks to research, social media is now the fastest way (even more so that TV and radio) to share news and announcements.

Social media is good for SEO. Producing quality content is a big deal, and interacting with social media platforms is seen as favorable. Google and Bing will boost your SEO if you have properly completed social profiles, so take the time to set them up or have your digital team do it.

Social media is a trend that’s not going away. In our modern world, we love being connected, which is why social media is huge. If you want to stay close to your customers, even if they’re not in the same country as you, you should take advantage of social media. Keep in mind that you can use social media to promote your business in your local area as well. If you’re having a sale or attending an event in the Cedar Rapids or Iowa City area, spread the word on social media!

While the description of digital marketing is quite normal, the capabilities of DM are amazing. Learn what it means to use the push-pull approach in digital marketing effectively!

To explain, the meaning of digital marketing is the use of digital sources that can calculate effectiveness to promote products, brands, and services. Such digital sources include the web, email, video, RSS, Instant Message, social platforms, podcasts and mobile devices like the smartphone.To know more about digital marketing you may search for social media marketing services.

Though it’s a little open to interpretation, digital marketing is essentially the act of building awareness to and promoting a business or brand online using all digital channels possible.

The major components you should know are:

• Internet marketing. This includes anything on the web, smartphone advertising, mobile markets such as Google Play and the Apple Store, email marketing, online banner advertising, and Social Media. Internet marketing also consists of search engine marketing (i.e. search engine optimization, and pay per click advertising,etc.)

• Other digital channels. Not all digital advertising takes place on the internet. This category consists of television, radio, SMS, and digital billboard advertising.

If you have any questions regarding this or any other digital marketing topic, please reach out at pbhuiyah@gmail.com